Timeshare resale is a growing market. That much is clear when you look at the figures: resale equates to approximately 10% of all timeshares bought year on year in Europe and the USA. Such growth is due in part to the new prevalence of reputable timeshare resale brokers who are affiliated with industry governing bodies, such as the Resort Development Organisation (RDO), the Timeshare Association (TATOC), and the American Resort Development Association (ARDA).
At this year’s annual RDO conference, Interval International (II) President David Gilbert took the reins and brought forth a presentation which highlighted some key points about the growth of the resale market.
II’s 2015 Insight Study aimed to obtain a better understanding of timeshare owners in four key world areas: Europe, the USA, Asia/Pacific, and Mexico. It covered such salient points such as where they bought their timeshare, factors that led to their purchase, what type of timeshare product they owned, from where they would be most likely to purchase additional timeshare products, and more.
The results were certainly illuminating for everyone in the industry, but particularly for those involved in the resale market. For a niche market in a somewhat niche industry, much of the work for timeshare resale brokers comes from a need to elevate and adjust consumer perception. For those whom timeshare is not the right holiday product, it is easy for the product to be seen as a “rip off” or a “scam”.